About this lesson
It will help you ask the crucial questions before you start your business, to ensure that you collect the right information in the most cost-effective manner possible.
How much does it cost?
These lessons are provided free by New Zealand Trade & Enterprise.
Why you should do it
Without feedback from the people you are selling to, or from potential suppliers, it is difficult to make decisions about pricing and where you want to position your business. You also need in-depth knowledge of the competition.
Who should complete it
People who would like to conduct market research for their business, but are unsure how to go about it or the most effective questions they should ask.
What you will end up with
•
An understanding of the best methods to collect research and the best questions to ask potential customers so that you gain the most accurate information possible.
•
A market research form where you can record reactions to your concept from potential customers.
•
A template to record the results of your competitor research.
•
A competitor analysis Excel template to assess each of your competitors.
•
A survey template for determining your typical customer profile.