About this lesson
This module shows you how to research the competition. It will give you some ideas and tactics on how to do this so they don't find out you're investigating them.
Why you should do it
If your competitors are still in business then they must be doing some things right. You can learn what they are doing to sustain their business. But they may also be doing some things badly. You can exploit these gaps to develop a competitive advantage.
How much does it cost?
These lessons are provided free by New Zealand Trade & Enterprise.
The more information you can have about your competitors, the more chance you will be able to counter any threat.
Remember to think further afield than New Zealand. Possible competition may come from anywhere.
Who should complete it
Business owners that need to compete against established competitors and improve their businesses, or those that face increasing competition and need to take action.
What you will end up with
•
Tactics on researching competitors.
•
How to use the information and knowledge you gain.
•
A competitor analysis template.