About this lesson
Instead of trying to target everyone (inefficient and expensive) we will show you how to carefully select the most lucrative targets for your business. Successful small businesses thrive by carefully targeting certain people, certain businesses or certain segments of a market.
How much does it cost?
These lessons are provided free by New Zealand Trade & Enterprise.
Why you should do it
If you don't target your marketing you'll end up wasting a lot of your time and money. Unless you have the monopoly on air, you will NEVER have 'everyone' as a target.
Who should complete it
Those people that need to refine their targets and who want to make the best use of limited marketing resources.
What you will end up with
•
A list of relevant and specific targets you can focus on over the next 12 months.
•
An Excel template to store your mailing list information.
•
Downloadable instructions on how to move your contact information from an Excel file into Outlook.
•
Downloadable instructions on how to import a list of contact details into a spreadsheet.