About this lesson
All businesses need a competitive advantage to win and retain customers. Without sound, tangible advantages that can be understood and communicated to customers, why would any one buy from you?
How much does it cost?
These lessons are provided free by New Zealand Trade & Enterprise.
Why you should do it
Understanding how to identify, create and communicate your competitive advantages will enable you to effectively build and promote your business to win customers.
Who should complete it
Any New Zealand businesses starting out in exporting or investigating a new export market.