About this lesson
This lesson explains the benefits of protecting your intellectual property both in New Zealand and in overseas markets and offers an overview of the process.
How much does it cost?
These lessons are provided free by New Zealand Trade & Enterprise.
Why you should do it
Failure to protect your intellectual property can lead to theft of your ideas and products, diminish your revenues and make you less competitive in the international marketplace.
Who should complete it
Businesses looking to export their products and services overseas (and particularly first-time exhibitors) thinking of exhibiting overseas.
What you will end up with
You'll end up with a clearer idea of what is intellectual property and what is involved in gaining protecting it, plus a discussion of whether you should take the necessary steps.
You'll also find some useful downloads and links to informative web sites.